Why Video Games Are Moving From Consoles To Cars
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Why Video Games Are Moving From Consoles To Cars

September 5, 2019

[Narrator] Cars are
becoming more autonomous. As passengers, we’ll
have more time to relax and entertain ourselves. Car companies see a big opportunity not only to provide the car, but also to provide the entertainment. What kind of entertainment are car companies most excited about? Video games. Yes, video games. Played on monitors, on headsets, and even on windshields in our cars. It’s not science fiction. The technology is here today. Tesla, Mercedes-Benz, and Audi have all made forays into gaming. Ayoub Aouad: Right now, in a Tesla, you can play Atari or play Centipede. And they just recently announced that they’re gonna enhance the
technology in their vehicles that could potentially
“Fortnite” to Teslas. [Narrator] This is Ayoub Aouad. He’s watched car companies invest heavily in the in-car entertainment experience. The technology he’s referring to are the game engines Unreal and Unity, which Tesla CEO Elon Musk
plans to bring into his cars. We asked a video games reporter why this was important. Kevin Webb: Unreal Engine and Unity are both game-development platforms. They’re used far and wide by tons of different game
companies just to design games, whether it’s for mobile
phones or consoles. You can use those suites the same way you might use, like, Photoshop
to put a game together. Making infotainment
systems more compatible with these kind of dev
tools will just make it that much easier for developers who are already working on games
for other platforms to make them available in the car. [Narrator] Studio MDHR did just this with their popular indie
side-scroller “Cuphead.” In an interview for
IGN, Elon Musk reported MDHR and Tesla had ported the Unity game and that it would be available to play on Tesla’s central-console touchscreens in a limited capacity later this summer. Tesla isn’t the only company
interested in video games. Audi worked with Disney to develop a virtual-reality “Guardians
of the Galaxy”-themed game called “Avengers: Rocket’s Rescue Run.” The VR, backseat gaming experience is designed to react
to real-world factors. When the car accelerates or turns sharply, so does Rocket’s ship in-game. Mercedes-Benz is also in the hunt. Aouad: Daimler, which
is the parent company of Mercedes-Benz, has
also launched its own in-car gaming competition where startups and developers can create their own
immersive gaming experience. You know, this could revolutionize the in-game, in-car experience. [Narrator] Video games have
taken the world by storm. Gaming is a $135 billion industry and a pastime practiced
in nearly every home. “Fortnite,” by developer
Epic Games, for example, has more than 200 million global users, while Respawn Entertainment’s
“Apex Legends” accumulated 50 million in its first month. Car companies hope customers will value an in-car gaming experience as they do a car’s
interior or performance. Webb: I think the idea of, like, selling a car package based on
video games is kind of funny, but at the same time, we see
people spend thousands and thousands of dollars on
just gaming as a hobby. So being able to extend that
into your car does make sense. For the video game industry, the idea of exclusivity
has always been around, from, you know, Nintendo and
Sega to PlayStation and Xbox. The fact that a car company
could have their own exclusive offerings in
terms of video games will probably get people involved. [Narrator] Ride-sharing
companies want in on the action. Aouad: Eventually, if
autonomous vehicles take off, you’re not gonna have drivers anymore, and so how do you create the
best experience for your riders that, like, differentiate Uber from Lyft? And that’s, like, creating, like, a really unique, awesome
in-car experience. If we take GM, with its
autonomous ride-hailing group, Cruise, you know, they’re
fighting against Uber, they’re fighting against Lyft, they’re fighting against Waymo, who all plan to introduce their own autonomous ride-hailing services. Whereas previously it might be the driver that’s a differentiator,
or the actual ride, now it’s gonna be the
actual in-car experience. [Narrator] We may not see a
full living-room experience in our cars this year. But recent advancements
in gaming technology indicate we’re close. Phil Spencer: Our cloud
engineers are building a game-streaming network to
unlock console-quality gaming on any device. Webb: So the next big thing in gaming is going to just be streaming games. Google just announced Stadia, which is going to be their
video-game-streaming platform. Microsoft has a new program
called Project xCloud that they’re going to be able to just beam games to your phone using
your internet connection. I guess the goal of Google Stadia and these other cloud-gaming platforms is to make you forget what
you’re playing the game on and just worry about what it is
that you’re choosing to play. With Stadia, you’ll be able to pause that game in your living room and pick it up from the exact
same location in your car, because the actual computer
that’s running the game is miles and miles away, and all you need is the internet connection
to take it with you. So when it comes to these
infotainment systems in the car, if you have a strong
enough internet connection, it’s possible that you’ll
be able to beam a game directly to the screen
and just play from there and not have to worry about whether it’s compatible or not. Aouad: The future is that,
like, every single display and window in the vehicle
is part of the experience. And, like, that future, if it’s like that, will be pretty cool.

Only registered users can comment.

  1. My favorite game is uh not putting my entire life in the hands of automation and actually paying attention to the road

  2. I really hope these video games don't inspire another generation of straight white male active mass shooters…

  3. turning your wheels on a standing car to play videogames….yep, good idea tesla, thats at least a several hundred dollars to repair

  4. Who knows, maybe in the future there will be an Xbox One X installed in the back of your next autonomous car!!

  5. I can play game in my car already while not driving. They are talking about things that already exist lol. Just be careful on the roads.No gaming and driving

  6. If we listen to the elected Americain politicians wild theories, playing videogames in a car will cause more (drive-by) shootings, THIS HAS TO STOP!!!

  7. I used Unity to simulate Autonomous Vehicles, Unity is more than just a game engine and can do a lot of things for real cars.

  8. Out me on autopilot and show me Mario Cart on my windshield with fake steering wheel response and you will get all the money I have

  9. Augmented reality games should be the main games these cars should feature, especially if they want to use the windshield as part of the experience. AR Pacman while on a commute, the dots Pacman eats lead to the path to the destination.

  10. Give it 2 years instead of the “using phone in the car” fine there will be a “playing games in the car” fine


  11. U.S law : we're rolling out texting to be illegal due to death and accident.

    Tesla : let's have them play video games instead.


  13. After 13 years of making ..Tesla is a failure…according to Chinese standard.China is producing 1 million cars a year while Tesla is only 20,000 cars a year..what a contrast

  14. Business Insider – your Article is BS. NO ONE other than Tesla is working on Bringing Videogames to cars, AUDI & MBZ cant even get Autopilot to work. how can WE expect them to port video games to Vehicles.
    ONLY Tesla has demonstrated that its AP3 & FSD suite works and is Reliable enough to allow for Video Games in its cars.
    the OTHER players like AUDI & MBZ are Decades from a Autopilot & FSD that works.
    TESLA is the ONLY car Today with a working NEURAL NETWORK, all others is a Cheap Imatation of a Powerful Neural Network like Tesla has. I would NOT Trust the Autopilot & FSD of other makers but I have seen TESLA AP3 & FSD working in a Tesla.

  15. Business Insider – Rideshare is living on borrowed time.
    UBER & LYFT and others simply cannot compete with TESLA in the Rideshare business.
    the Tesla cars are Superior construction and have Superior computers.
    when Robotaxi rolls out later this year , its game over for UBER & LYFT and other rideshare company.
    FACTS are FSD in Tesla in nearly Feature complete. and Riding around in a UBER & LYFT will be like Riding a Horse & Buggy in 2020 compared to a TESLA.

  16. Business Insider – Streming of video games are Bullshit.
    even with todays technology the GAME stream is very LAGGY even with a good Broadband Connection.
    Imagine the LAG when you operate a Wireless streaming , you would be LUCKY if you even got a 1 FPS gaming expierence.
    and TODAY we don't have a ROBUST enough Wireless Network. and Google Stadia is a Commerical FAILURE.
    just too many Variables, the NETWORK is poor, the HARDWARE in MOST cars is Garbage , TESLA is the ONLY one with a Viable Ecosystem but its NOT Optomized for games. TESLA simply has the VERY BEST Autopilot and FSD suite on the market.

  17. I would rather play game of Mobile legends on my car rather than old video games
    It is good to play video games when i was young but now it's just a good and happy memory's

    If they want to atrack yung and rich people they should put Mobile legends and all the good quality of a Gaming Systems in to a one car

  18. I will never buy a tesla mercedes or audi if they put fortnite on it.
    But ill keep my mercedes cars in mario kart 8 deluxe

  19. Tesla keeps trying to lure their customers to buy their cars since they think its a good idea to buy cars worth more than 30,000 to distract their drivers.

  20. thats the stupidest thing to exist they havent even figure out how to improve the battery technology but they are already bringing games to cars?! dont we have enough needs already?! how about all that ebergy waste?! we already have portable console, tablets and also phones .

  21. You know what also let's you lounge around, play games, & also talk & do business- a reliable train system….

  22. They don't need to waste money creating their own console … just integrate those already on the market; android (google playstore), apple store's iOS games, PS4 and XBox games…. jesus christ. FFS don't do like Nokia/MicroSoft and try to create your own platform. People have already invested a lot of time and money into other platforms, they won't want to start from scratch on another platform with only a handful of games.

  23. Fair comparison, Tesla has released tons of games on all current production models while Audi and Daimler have made a commercial about video games with a 3 replacing an E. Can’t wait to try out legacy auto video games in 2035 once they include their first game, pong.

  24. Smart car designers make video games possible… for dumb people not able to do something less stupid than videogames.

  25. haha this video is funny. They are not MOVING but add some of them. The best video game will never be on cars cause it needs focus and time to play and no one will spend huge amount of time in the car when they can just sit on sofa or chair and play games. Just because u can put a Fortnite( which the only game mainstream media knows about cause they earn the most money) in the game doesn't mean they are "moving" it.

  26. WTF is wrong with the Title Creator, are you insane,
    Disliked, "Maintain You Typical Quality Content Standard not misliading title or clickbait".

  27. Gaming in the car is nothing new that's where handhelds came in now gaming while driving is just stupid I will just stick to console games as it should be

  28. Super bad idea. 80% idiots driving already so now they driving and playing online . They should get sued to the hill once ppls get killed. Idiots cant drive and talk on cell phone. All these laws for idiots driving and chatting on the smart phone oh my bag dumb phone.

  29. why not just a power outlet and a screen? Let people buy a playstation, xbox or whatever they want instead of going "Hey, you want the ultra extra tesla car gaming package? Now comes with Pong… AND TETRIS! Just 599 dollars extra……."

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