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Why Nintendo Is Dominating Video Games | Untangled

September 19, 2019


Nintendo has been doing
great in the past year. The Nintendo Switch is the
fastest-selling console of the current generation,
and Nintendo sold more games than any other publisher during 2018. Six of the top-20-selling games in 2018 were actually Nintendo Switch exclusives. Compared to Sony and Microsoft who were trying to turn
PlayStation and Xbox into large entertainment brands, Nintendo is focusing on
making games more portable, accessible, and just
plain fun with the Switch. Nintendo has always had a
reputation for making great games, but the Wii U was a major misstep. The company has gotten back on its feet and back in the game
with the Nintendo Switch. Since March 2018, Nintendo has sold 8.7 million Switch consoles in the US, and the company expects to sell 35 million worldwide by March 2019. So why’s the Switch selling so well? Because it actually works. You can hook it up to your TV at home, and when you’re ready, you can pick it up and take it to play on the go. One of the biggest benefits the Switch has over the Wii U and the Wii is
the larger digital library. There are just so many games
you can play on the Switch, your favorite, my favorite. Nintendo has built a
cast of iconic characters with games like “Super
Mario,” “The Legend of Zelda,” the Pokémon franchise. These characters have followed players across generations to different games, different consoles, and this is no more apparent than in “Super Smash Bros. Ultimate,” which is a megamash of
Nintendo characters. You’ve got Mario, Donkey
Kong, Link, Zelda, Samus, Luigi, Yoshi, Diddy Kong, Marth, Roy. I mean, come on, that’s the
whole family right there. This year is gonna bring some
more cool Switch games too, like “Super Mario Maker 2,” “Legend of Zelda: Link’s Awakening,” which is an awesome remake
of a Game Boy classic, and “Marvel: Ultimate Alliance 3,” which is a Switch exclusive. I think that Reggie and the
different marketing videos and silly demonstrations that they did really resonated with fans who were just as excited
and crazy about the games. Seeing an executive at the top just as excited about a new Pokémon game, not excited to sell you a new Pokémon game but excited about the Pokémon, was just fun, and that was important. As it stands right now, the Switch has very little competition in the portable gaming space. I think that a lot of their competitors are looking past what
the Switch is right now and looking into streaming games and removing the need for a
console or hardware entirely. But I think the Switch
is going to stand out as a unique piece of
hardware for a long time. There’s still going to
be an audience that wants what is essentially the Game Boy, the original handheld system that you can go around and play. And it certainly won’t hurt
if you can bring it home and plug it up to your TV. Given the success of the Switch, we’ll have to wonder where
Nintendo’s going next. The company is still supporting software for its other handheld console, the 3DS, and that came out in February 2011. So if that’s any indication,
the Nintendo Switch could be [around] for
a very, very long time. With streaming and other technology getting off the ground, there will still be opportunities for Nintendo to get their games out on other consoles or
platforms if they so choose, but so far the company
seems pretty interested in protecting their own games. So long as Nintendo can
keep making great games for their iconic characters and delivering innovative
hardware to their fans, they’re gonna be on top
of the video game industry for years to come. And now we have Bowser,
president of Nintendo of America. I don’t know nothing about this man. Nobody knows nothing about this man. He’s just a guy with the
name Bowser: It’s hilarious.

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