The Sibling Rivalry Behind Adidas Versus Puma
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The Sibling Rivalry Behind Adidas Versus Puma

October 26, 2019


– [Narrator] Adidas and Puma are two of the biggest rivals in shoes. But did you know that their
founders were two halves of a once happy.
– Hi there. – Family business.
– Hello. – [Narrator] That turned
into a level of brother rage so intense
(clicking) it will get the sneaker
heads’ tongues awaggin’? See what I did there? In the 1930’s, the Dassler
brothers’ sport shoe company in Bavaria made the most
kick-ass athletic shoes in all the land. The company even gave
Jesse Owens a pair of shoes to compete in the 36th Olympics. (whistling)
When Jesse won, (cheering)
the brothers’ shoes blew up. But all of that success was not
good for their relationship. Tensions flared.
(grunting) Some say there was stealing,
affairs, resentment and after World War II the
brothers were so out of step they eventually
(hinge squeaks) ended the company. In 1949, Adolf, or Adi Dassler, formed Adidas a play on his nickname. Rudolf Dassler started Puma
(puma roars) because, well, that name is awesome. (puma scowls)
The brothers sued each other many, many times over the years (papers crinkling) over all sorts of design
and trademark issues costing each other a fortune
in lawyers and suits. Their two factories built
in the same Bavarian village of Herzogenaurach
(speaks in foreign language) polarized the community with local people picking sides by picking shoes. The brothers died two years apart. They were buried at opposite
ends of the village graveyard. Proof that even in death
(thunder claps) there remained a great
bitter divide between them. And so it was for decades until 2009. Employees of Adidas
and Puma in the village where the two companies still (cheering)
have their headquarters came together and played
a friendly soccer match. And started the process of
healing decades of enmity. And began a new era of love and shoes. (quirky upbeat music) (tonal ringing)

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  1. sarcastic voice talking about brother rivalry

    1 like= 1 fan for adidas 1 sub=1 fan for puma and 1 awnser= 1 fan for nike cause why not

  2. Basically their family was broke and one of the bros had an idea to make shoes and then they had a fight then the rivalry formed. This is a explination of what happened

  3. Adidas got better shoes overall, Y-3, Rick Owens, Yeezy, Raf Simons, etc. But Nike Vapormax will always be my most favorite shoes

  4. I can only imagine their conversation with the beneficiary ???…. When I die don't place me by that nobody ass muthafucka over there

  5. That was LEGEN-wait for it-DAIRY…

    P. S. – I have no damn idea why I commented, but I had to something ??‍♂️?

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