My voice and my personality developed over time with YouTube. When I started like back in 2010 I was doing like a lot of Call of Duty stuff so I was catering to like an older audience. ‘What’s up everyone, Mr. Aviator here bringing you another commentary”. So I wanted to come across as confident and as adult as I could because I didn’t want to be typecast as that kid that’s doing YouTube, and especially in the Call of Duty community. But now like, I do a lot of Minecraft content and my whole like personality just kind of shifted. “This school is not gonna be bad, Sunny side is the best.” I like now I don’t swear in my daily life, I like, I am just like more like a kind hearted person, with like this bubbly personality because that’s what the content brings out of you and I feel like that the content makes your personality. I would say like the voice of the channel is very much like a heightened version of myself. You know, because I am really enthusiastic about learning. I love geeking out and nerding out about like deeply researching, like the Lore of these games. Or like “I wonder if the physics of that thing will actually happen” and discussing it with friends. But there is definitely a community feedback in those early days where I was either judging based on comments or judging based on overall viewership what people were responding to. He sounds really cocky, he sounds really arrogant. If I saw a lot of those comments I will try to kind of like dial back, kind of like the firmness of my assertions or something like that. When I first started on YouTube, oh it was so embarrassing. I was posting skateboarding videos. I wanted to be like a pro skater back in the day. I wanted to do competitions, I was an amateur girl skater. I changed my content a lot. Meeting other creators kind of changed the way that I found my voice and produce my content on YouTube. I grew up always loving videogames and I thought it was a normal thing for girls to be part of it and like because I have four brothers. But, you know, on the internet it’s not. But on YouTube the majority of the audience is young girls. And we are seeing the shift in the demand for that. Oh I want to hear my voice in a creator, I wanna to hear what that sounds like. That’s what we are seeing, we are seeing the authenticity in these girl YouTubers or gamers who are changing the game.