Dakota Archery & Outdoor Sports | Account For Your Dreams
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Dakota Archery & Outdoor Sports | Account For Your Dreams

August 19, 2019


♪ [music] ♪ One of the things that I learned a long
time ago from my father and other people was that you always want to give something
back to what you enjoy. ♪ [music] ♪ I’m Bruce Cull. I am Co-Owner of Dakota
Archery and Outdoor Sports, and I’m also the President of The National Field
Archery Association of the United States. The NFAA is the largest archery
association in the United States. We’ve got about 15 thousand members. We’ve
got 50 state affiliates with about a thousand clubs and pro shops strategically
located all throughout the United States. The people that use our range are
athletes from all over the world to the local bowhunter and everything
in between. One of the things that we’ve evolved into because of our organization’s
makeup is hosting large tournaments. I remember one of the first times I spoke
about our tournaments. I’d mentioned that we had a thousand
archers that were coming here. And they were going to be here for eight
days. And, you know, somebody started to say, “Well that’s 24 thousand meals.”
Then it was so many room nights. And, you know, you start adding
it up, and it becomes, you know, it goes from tens of thousands to hundreds
of thousands to millions of dollars in economic development through tourism
basically. You know archers are the type that really like to wear something
that says archery on it. So they’ll have bulls-eyes on their back, or, you know,
the name of their country, or their team, or whatever. And people from the
community get exposed to all these different countries. It’s just
such a neat thing because it’s…culturally,
it’s exposure that small communities in a small state
like ours normally wouldn’t get. Archery is one of the greatest sports
because of the family atmosphere, the comradery amongst each other.
Recently, we’ve had a big influx in the sport with young kids,
specifically girls. A lot of teenage girls are getting
involved just to the shot in the arm archery got from Hollywood. So our
demographic is changing pretty drastically right now. One of the things that our organization
has been in big support of has been getting archery into the school systems.
We’ve spent a lot of money and a lot of time. And now there’s close to 4
million kids nationwide have been through the archery in the
school’s program. ♪ [music] ♪ By the most part, archers are pretty good
people. They’re family oriented, and they really love what they do.
And they take their sport with a passion. I’ve got a stepdaughter that’s won several
world championships and a stepson that’s getting to that level
right now, and it’s a lot of fun. And it’s rewarding for everybody
to be able to shoot well, and you know, actually see some benefit
from it long term. ♪ [music] ♪

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