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Mitsuoka Motors ( 光岡自動車工業 mitsuoka-jidōdsha-kōgyō

Mitsuoka is a small public company noted for building unique cars with unconventional styling, some of which imitate British & European vehicles of the 1950’s & 60’s.  It was founded on the 1st February 1968 by ‘Susumu Mitsuoka‘ and its headquarters are at Kakeomachi, Toyama City in Toyama Prefecture.

Susumu Mitsuoka  pp38  ( 光岡 進 )

Susumu Mitsuoka is the  Mitsuoka Company Founder & Chairman, his vision is ‘To create cars that expressed spirit and soul and share them with the world‘.

Akio Mitsuoka  pp37  ( 光岡 章夫 )

Akio Mitsuoka is the current Representative Director & President.

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The company is primarily a coach builder, taking production cars and replacing various aspects of the bodywork with its own custom designs.  Mitsuoka was recognised in 1996 as the 10th Japanese auto manufacturer to be registered in Japan since Honda in 1963.  It bases its current cars on Nissan and other Japanese car manufacturers.  It also has a long association in electric vehicle production.

In the early years, it produced many tiny vehicles and microcars like the ‘BUBU Shuttle-50‘, which was a production series of 3-wheeled micro-cars . . .

my61  my60          my62

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. . . and the 1998 – 2007 MC & K-Series of 4-wheeler microcars.

The MC-1  my63 my64 mk2

The MC-1 was marketed under the slogan ‘Microcar for your life‘.

The 50 cc MC-1 had a top speed of 50 kph31 mph ) from its 6 hp engine.  The 1998 base price was ¥385,000£2,767 ), rising to ¥480,255£3,452 ) in 2005, the engine shrank 1 cc to 49cc !!  It was also available as an EVElectric Vehicle ).

There were variants, the ‘MC-1 T‘, 10 kgs heavier than the standard MC-1 @ 170 kg374.8 lb ) with a delivery box mount and a luggage bed.  The mechanicals were the same as the MC-1.  The 2nd version was the ‘MC-1 EV‘, this version was powered by a DC electric motor which produced 0.59 kilowatts0.8 hp ) of power.  There were 3 different motors available of 12V, 48V& 72V.

MITSUOKA MC1 BASEGRADEmy48MITSUOKA MC1 BASEGRADE

Mitsuoka wanted to make the MC-1 easy to take care of.  There is even an owner’s manual on Mitsuoka’s website.  The interior is simple, a large speedometer with some sensors, gear shifting stick, steering wheel and a seat.  The body is mostly plastic.  The doors are fabric.  For 2004, the MC-1 was slightly redesigned by adding a slit under the headlights.  The MC-1 is not very safe as most of the car is plastic and fabric.  It has no airbags, but it does have a 3-point seat belt.

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Class:  Microcar               Layout:  Mid-engine

Engine:  50cc 1-cylinder               Transmission:  CVT

Length:  1,755 mm ( 69.1 in )               Width:  1,080 mm ( 42.5 in )

Height:  1,470 mm ( 57.9 in )               Curb weight:  160 kg ( 352.7 lb )

Maximum power:  6.1 ps ( 4 kW ) @ 6,500 rpm

 

Takara Tomy ( Tomica ) is a Japanese toy manufacturer, whose products are sometimes referred to as the Matchbox toys of Japan.

Mitsuoka MC-1Convoy 88‘      ( Minica Model No 121 )

  

In 2004, the Minica Model No 121 MitsuokaConvoy 88‘ was available for a limited period from Mitsuoka Motors.  It was given to purchasers of the real electric single seater vehicle (above) which featured a retro Citroen H Van front end and side panels.  A limited number of 35 units were produced.

The K-2  mk3 mk5 mk4

The K-2 is loosely based on the design of the Messerschmitt FMR Tg500.

mk19   The  K-3   mk18

The K-3 is a retro-pastiche generic sports car in the style of the Lotus Caterham 7.

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The K-4 was inspired by the Alfa Romeo 159 Alfetta Grand Prix racing car, and was available in red, yellow, light & dark blue.

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[ M i t s u o k a    R a y ]

1996 – 2004 )

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Mitsuoka Ray光岡レ- )

The 1st Generation MitsuokaRay‘ was a heavily modified Autozam  /  Mazda Carol.  It was also known as a Mitsuoka Rei.  The car started out with 3-doors, however, in 2002 Mitsuoka changed it to a 5-door car.  The price ranged from ¥911,000 ( £5,734 ) to ¥1,359,750£8,553 ).   Mitsuoka described the Ray as ‘like a dignified and graceful flower‘.  The 660cc 3-cylinder 43 cu in0.7 L ) engine developed 52 – 58 hp and was available with either a 3-speed automatic or a 5-speed manual gearbox.

It received mixed reviews, earning a place on the ‘Ugliest Cars in Britain‘ list due to problems with quality and design.   However, it was voted ‘The most attractive car in Australia‘ !!  The Ray went to 3 Generations and loosely resembled the Riley Elf and Wolseley Hornet of the 1960’s.  It was also said that ‘This kind of beauty is a transcending beauty!!

The 1996 – 1999 1st Generation Ray is based on the Autozam Carol:

mk16

The 1999 – 2000 2nd Generation Ray is based on the Mazda Carol:

 mk17

The 2002 – 2004 3rd Generation Ray is based on the Daihatsu Mira Gino:

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Class:  Kei-car               Layout:  FF, AWD

Engine:  3-cyl, 0.7 L ( 43 cu in )     Transmission:  3-speed automatic, 5-speed manual

Length:  3,350 mm ( 131.9 in )               Width:  1,395 mm ( 54.9 in ) 

Height:  1,420 mm ( 55.9 in )               Curb weight:  635 – 810 kg ( 1,400 – 1,786 lb )

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[ M i t s u o k a   L i k e ]

( 2010 – 2012 ) 

The Like is a rebadged Mitsubishi i-MiEVMitsubishi innovative Electric Vehicle ) electric car built to kei-car specifications.  It gets its name from the Romanisation of the Japanese term ‘Raiku‘ ( 雷駆 ) ‘Thunder Drive‘, which is a combination of the characters for Thunder雷 ) and Drive or more specifically Drivetrain駆 ).  It initially cost ¥5,755,612 ( £41,378 ), but with a later applied tax credit, the cost was reduced to a very reasonable¥1,522,621£10,946 ).  It was discontinued in 2012.

The  i-MiEV      ( rear  platform )

The 5-door hatchback is an electric version of the Mitsubishi i, which was the first car since the 1960’s to employ a rear-midship setup, with the engine behind the passengers.

Rear – midship setup:  

The design was said to improve safety and interior passenger space, without increasing the overall exterior dimensions.  The car was sold in Europe as the Peugeot iOn and the Citroen C-Zero.

mk20mk22mk21mk23mk24mk25mk27

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Class:  Kei class               Body style:  4-door

Engine:  Electric motor               Battery:  Lithium-ion Battery

Length:  3,570 mm ( 140.6 in )               Width:  1,475 mm ( 58.1 in )

Height:  1,610 mm ( 63.4 in )               Curb weight:  1,120 kg ( 2,469 lb )

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The Eloquence of Mitsuoka . . .

pp38  Mitsuoka Susumu is the Founder & Chairman of Mitsuoka Motors, his vision is . . .

To create cars that expressed spirit & soul & share them with the world

Mitsuoka Ray:  cc127 my72 my74  Mitsuoka described the ‘Ray‘ as . . .

Like a dignified and graceful flower

It was also said that . . .

This kind of beauty is a transcending beauty‘.

The 50cc MC-1mk2 was marketed with the slogan . . .

Microcar for your life‘  !!!

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