[ Re-badging ]
Re-badging sometimes called badge engineering is endemic in Japan, no more so than with kei cars, especially the later one’s. It applies when alterations are made to a manufacturers badge, logo or manufacturer’s name or marque to an existing product and then and susequently marketing the variant as a distinct product. The term “badge engineering” is a bit of a misnomer, as little or no engineering takes place.
Due to the high cost of designing and engineering a new model or establishing a brand, which may take many years to gain acceptance, it is much less expensive to rebadge a product than create one. The costs of product development and manufacturing tools are therefore spread over more vehicles, resulting in greater economies of scale.
The term originated with the practise of replacing an automobile’s emblem or badge in order to create a new model. Besides badges and emblems, minor styling differences can occur such as differences to head and tail lights, front and rear facias, and outer body skins. More extreme examples often involve using different engines and drivetrains.
Today, Mazda sell rebadged Suzuki’s, Subaru and Toyota offer rebadged Daihatsu’s and Nissan offer rebadged Mitsubishi’s and Suzuki’s.
(The sign “>” is used to mean “is a rebadged“)
Mazda AZ-550 / Suzuki Cara > 1993 Autozam AZ-1.
The Mazda / Autozam Scrum > Suzuki Carry.
The Mazda AZ-Offroad > Suzuki Jimny.
The Mazda Carol > Suzuki Alto 6G.
The Mazda Flair / Wagon > Suzuki Palette / SW.
The Mazda Flair Custom Style > Suzuki Wagon R Stingray.
The Mazda Laputa > Suzuki Kei.
The Mazda Spiano > Suzuki Lapin / Alto.
The Mitsubishi Minicab > Suzuki Carry / Every.
The Mitsubishi Minicab > Suzuki Every.
The Nissan Clipper / Clipper Rio > Mitsubishi Town Box
The Nissan Clipper > Mitsubishi Minicab.
The Nissan Dayz / Dayz Highway Star / Otti > Mitsubishi eK.
The Nissan Kix > Mitsubishi Pajero Mini.
The Nissan Pino > Suzuki Alto 6G.
The Nissan Roox > Suzuki Palette.
The Nissan Roox Highway Star > Suzuki palette SW.
The Subaru Lucra / Custom > Daihatsu Tanto Exe / Custom.
The Subaru Pleo > Daihatsu Mira.
The Subaru Stella 2G > Daihatsu Move.
The Toyota Pixis Epoch > Daihatsu Mira e:S.
The Toyota Pixis Joy > Daihatsu Cast.
The Toyota Pixis Mega > Daihatsu Wake.
The Toyota Pixis Space > Daihatsu Move Conte.
The Toyota Pixis Truck > Daihatsu Hijet.
The Toyota Pixis Van > Daihatsu Hijet Cargo.